LEGAL

This web experiment is conducted as part of the Bachelor’s thesis by Denise Kolles and serves exclusively scientific purposes. The goal of the research is to analyze the effects of acoustic stimuli on online shops. By participating, you are making a valuable contribution to scientific research.

This simulated online shop is used for the study, where no real purchases are made, meaning there are no costs for participants. All displayed products and prices are fictional and serve solely to capture interactions within the context of the study.

The protection of your personal data and your privacy is of the utmost importance. Therefore, all data collected during the experiment will be treated confidentially and used solely for the purposes of this research. I ensure that all data protection regulations will be complied with, and no personal information will be shared with third parties. Additionally, participation is anonymous, meaning no data will be collected that could reveal your identity.

Participation in this experiment is entirely voluntary. You can withdraw from the experiment at any time without giving any reason, and this will not result in any disadvantages for you. There is no obligation to participate, and you are free to choose how long you spend on the website.

If you have any further questions regarding the study or data protection, you can contact the researcher, Denise Kolles, at any time. The contact information is provided below.

I sincerely thank you for your participation and support!

Task

Please take a moment to visit the following page: Click here

Here’s what you need to do:

1. Click through all the pages.
2. Take the time to thoroughly inform yourself about the three products presented.
3. Select your desired product and add it to the shopping cart.

Once you’re done, please complete the following questionnaire to finish the web experiment: Go to the questionnaire
(You can also access the questionnaire via several links throughout the website.)

I sincerely thank you for your participation and wish you lots of fun while completing the experiment!

Researcher contact information

Denise Kolles
denise.kolles@gmx.de

FOM University of Applied Sciences for Economics & Management
www.fom.com

Degree Program: Marketing and Digital Media